by Viceroy of Vomit on October 11, 2010
When Gap rolled out their terrible new logo last week, we were so taken aback that we knew our initial reactions just weren’t going to be enough funny to cover it. So, much like Gap, we crowdsourced the solution! So wait, why is Gap’s crowdsourcing bullshit and ours is not? For starters, I’m guessing none of you are professional Comedy Website Comment Writers. If you are, well, we apologize. Professional or not, the hundreds of captions on our Gap post had us in stitches.
More than a little blood was spilled as the Barflords debated over our favorite captions, but in the end, the subtle design cliche double-down hilariousness of one caption stood above the rest:
I think a drop shadow could resolve the issue. – River.Red.
Congrats River.Red. Check your email, a $50 iTunes gift card is on its way to you.
We also picked two runner-ups to win $10 gift cards.
“Remember how Nike paid $40 for their logo?”
“Yep.”
“We got screwed.”
- Russ
Screwed indeed. Thanks Russ. And last but not least (and my personal fave):
Nobody likes a linear gradient jammed in the P hole like that. - wkunert
Thanks for all the great comments, barfers! Stay tuned, we’re planning more contests in the future. Nothing beats the aggregate funny of thousands of snarky design lovers.
by Viceroy of Vomit on October 11, 2010
Alternate title: BlogHer? I hardly even know her! (ba-dum-ch!)
While we jest, perhaps a well fed woman made out of punctuation marks is in fact the PERFECT logo for a lady-only ad-network/blogging conference/secret society. The worst part about that comma-beast is that it shows up on sites all across the Interwebs as their ad network gobbles up more and more sites.
Update: Someone pointed us to a Doppleganger on Flickr:
Photo comes from colros’ Flickr under a Creative Commons License.
by Earl of Hurl on October 8, 2010
If you haven’t heard, MySpace unveiled a new logo today. At least they were smart enough to drop their rebranding on a Friday afternoon. We’re torn on it – it’s not like their old logo was great, either – but it seems like people around the web are reacting pretty negatively to it, too.
Maybe we can just split the difference?
Which is the worst (best?) rebrand of the week: Gap or MySpace? Sound off in the comments! You can also read more on the rebrand and learn where the “Space” went in this TechCrunch article.
by Viceroy of Vomit on October 8, 2010
I wish there was a Bratz cremation service I could call.
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Barfer Brad snapped this in the wild photo with his iPhone. Want to be cool like Brad? Add logos@yourlogomakesmebarf.com to your address book so you can be ready to fire off bad logos you run into during the day.
by Viceroy of Vomit on October 7, 2010
by Viceroy of Vomit on October 6, 2010
If this blog was a TV show, I would be on a spaceship with two talking robots and some mean lady and a gorilla would force me to look at every By Design logo ever made before I can return home.
That’s not the case, so I couldn’t really tell you why I keep putting myself through this. You’re welcome.
Catch up! Here’s Volume 1, Volume 2, and Volume 3 of Barfy By Design. You can also view all the posts together using the By Design tag. (Volume 5 is forthcoming. Yes I’m serious.)
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A) Only characters on Frasier say “superb”. B) It is a miracle that I was even able to discern the word “superb” from that hot mess.
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We’re such big Chargers fans we stole their lightning bolt twice.
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Another double cliche: by design and barrel-of-monkeys letters.
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Get a few whiskeys in me and I’ll start preaching by accident.
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Doggies By Design. This woman receives checks written out to “Doggies By Design”.
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“Design to sell.” — Advice NOT given to her graphic designer.
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Think about it. Keep thinking. You’ll get why this is so horrible, I have faith in you.
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What an original name, that took some smarts alright.
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Kids: don’t limit yourself to one terrible design decision. If someone tells you you can’t have a cliched name, a terrible font, pixelization, clipart, unnecessary textures, and a nearly illegible meaningless tagline, you say, “But what about Landscapes by Design?”
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Giggity.
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Old timey alarm clocks, apples, and egg dollars: the building blocks of any strong family.
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Ahahahahahaha. Okay.
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If they’re my words why do you need to design them? Also, quill and ink, very original choice. You must have hired Smarts By Design for help with that.
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Okay, seriously WTF. Is there some technical college design textbook that says “use an out of control fire in fire prevention logos”? There are so many of these.
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I’m always down for dancing that involves double-D’s.
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I’m not an expert on what is and is not sacrilegious, so I’ll just leave it implied.
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“Web By Design – When You Need Graphics for the Computers in your InterTubes Dot Com”
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So this is for a company that literally helps enable disabled people through good design. Okay, fine. It’s still cliche and your logo is still kind of not great.
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“Oh yes ma’am, that price is by design. The furniture? We just kind of wing that.”
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Mix some greenwashing cliches with the by design cliche and you’ve got one forgettable logo!
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“Joey. Letsa meeta by-a de sign for some dinner. We’ll have dinner by de sign. We’ll-a eat some spaghett.”
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Woosh! The wooshes represent the sound made by your life passing you by.
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The type looks like it was airbrushed on the side of a van.
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Can I use my double-d’s joke again? I can? Awesome.
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I’m curious why this thing is so fucking dark.
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Purple on pink and scripty as shit. That says elegance alright. It’s a little hard to make out, but the “@cablespeed.com” email address is pretty classy, too.
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It’s a logo, I promise. Construction by Design. Obvious, isn’t it?
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They get points for not wasting time overdesigning a completely cliche name.
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“By Design Multimedia” aka LIGHTNING BOLTS AND GRADIENTS WHOOOOO
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Web and graphic design solutions. Final solutions, that is.
by Viceroy of Vomit on October 5, 2010
There’s rebranding in a cool, fun, contemporary way.
And then there’s whatever the fuck Gap just did.
Old Gap logo:
New Gap Logo:
Quickfire jokes from the officemates:
- Isn’t that an old IBM logo?
- “Trying to put a square peg in a round hole.”
- What the fuck is that square doing?
- Sweet gradient.
- Did someone lose a blue gradiated rectangle?
- Design-style: Powerpoint.
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CONTEST!!! $50 iTunes giftcard contest for the best caption. Check the comments for details.
Update: Contest deadline has passed. Cheers and thanks all!
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More Gap logo linky goodness:
More hilariously barfy logos:
Update: VICTORY!! Good job barfers.
