
When Gap rolled out their terrible new logo last week, we were so taken aback that we knew our initial reactions just weren’t going to be enough funny to cover it. So, much like Gap, we crowdsourced the solution! So wait, why is Gap’s crowdsourcing bullshit and ours is not? For starters, I’m guessing none of you are professional Comedy Website Comment Writers. If you are, well, we apologize. Professional or not, the hundreds of captions on our Gap post had us in stitches.
More than a little blood was spilled as the Barflords debated over our favorite captions, but in the end, the subtle design cliche double-down hilariousness of one caption stood above the rest:
I think a drop shadow could resolve the issue. – River.Red.
Congrats River.Red. Check your email, a $50 iTunes gift card is on its way to you.
We also picked two runner-ups to win $10 gift cards.
“Remember how Nike paid $40 for their logo?”
“Yep.”
“We got screwed.”
- Russ
Screwed indeed. Thanks Russ. And last but not least (and my personal fave):
Nobody likes a linear gradient jammed in the P hole like that. - wkunert
Thanks for all the great comments, barfers! Stay tuned, we’re planning more contests in the future. Nothing beats the aggregate funny of thousands of snarky design lovers.






