When Gap rolled out their terrible new logo last week, we were so taken aback that we knew our initial reactions just weren’t going to be enough funny to cover it. So, much like Gap, we crowdsourced the solution! So wait, why is Gap’s crowdsourcing bullshit and ours is not? For starters, I’m guessing none of you are professional Comedy Website Comment Writers. If you are, well, we apologize. Professional or not, the hundreds of captions on our Gap post had us in stitches.

More than a little blood was spilled as the Barflords debated over our favorite captions, but in the end, the subtle design cliche double-down hilariousness of one caption stood above the rest:

I think a drop shadow could resolve the issue. – River.Red.

Congrats River.Red. Check your email, a $50 iTunes gift card is on its way to you.

We also picked two runner-ups to win $10 gift cards.

“Remember how Nike paid $40 for their logo?”

“Yep.”

“We got screwed.”

- Russ

Screwed indeed. Thanks Russ. And last but not least (and my personal fave):

Nobody likes a linear gradient jammed in the P hole like that. - wkunert

Thanks for all the great comments, barfers! Stay tuned, we’re planning more contests in the future. Nothing beats the aggregate funny of thousands of snarky design lovers.

So how does GAP/Gap follow-up on a complete frigging design disaster?

By asking the community to fix it for them. For free.

Our official opinion at Your Logo Makes Me Barf is: Fuck Spec. Here, these guys put it a little more nicely: http://www.no-spec.com/

Here’s what to do:

1. Visit this link.
2. Swallow your pride and click “Like”. (You have to Like the page to be able to comment. Blame Facebook, not us.)
3. Give them hell about their crowdsourcing bullshit.
4. Unlike the page. (It’s way down on the bottom left.)
5. Bask in our collective smugness.

Go go go.

Heya! We’re hiding out right now, but if you are a loyal barfer you might be finding us anyway. The site IS coming back soon in all its glory with lots of barftacular new logos to lose your lunch over. Please pardon our mess while we get things sorted out ’round here.

In the meantime, please drop a line on Facebook at facebook.com/ylmmb or on Twitter at twitter.com/ylmmb.

July 27 UPDATE: We’ll be continuing to update the layout and functionality of the site throughout the rest of this week. Brand new barf coming August 2nd. We’ve already got a dozen or so posts queued up and will be hitting the ground barfing!

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