This logo has been floating around in our backyard for a few weeks now, and it would be a travesty if we didn’t share it on YLMMB.
Drake University recently launched its new Drake Advantage marketing campaign, along with a logo sure to make potential students feel secure in their decision:

Brilliantly, it’s the first thing that greets visitors to the admissions page.

Read more about how they arrived at this design (thanks to some focus testing) in this Des Moines Register entry.
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