There’s rebranding in a cool, fun, contemporary way.
And then there’s whatever the fuck Gap just did.
Old Gap logo:
New Gap Logo:
Quickfire jokes from the officemates:
- Isn’t that an old IBM logo?
- “Trying to put a square peg in a round hole.”
- What the fuck is that square doing?
- Sweet gradient.
- Did someone lose a blue gradiated rectangle?
- Design-style: Powerpoint.
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CONTEST!!! $50 iTunes giftcard contest for the best caption. Check the comments for details.
Update: Contest deadline has passed. Cheers and thanks all!
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More Gap logo linky goodness:
- New Gap Logo Funny Caption Contest Winners
- New MySpace Logo or New Gap Logo? Weigh in!
- Tell Gap to Take Their Spec and Go to Hell
More hilariously barfy logos:
- Alarming Indeed (Alarm Company Logo Fail)
- My Aunt Flow (Is that…oh god, it is.)
- Comic Sans is TOTALLY Professional
Update: VICTORY!! Good job barfers.