There’s rebranding in a cool, fun, contemporary way.
And then there’s whatever the fuck Gap just did.
Old Gap logo:
New Gap Logo:
Quickfire jokes from the officemates:
- Isn’t that an old IBM logo?
- “Trying to put a square peg in a round hole.”
- What the fuck is that square doing?
- Sweet gradient.
- Did someone lose a blue gradiated rectangle?
- Design-style: Powerpoint.
- – -
CONTEST!!! $50 iTunes giftcard contest for the best caption. Check the comments for details.
Update: Contest deadline has passed. Cheers and thanks all!
- – -
More Gap logo linky goodness:
- New Gap Logo Funny Caption Contest Winners
- New MySpace Logo or New Gap Logo? Weigh in!
- Tell Gap to Take Their Spec and Go to Hell
More hilariously barfy logos:
- Alarming Indeed (Alarm Company Logo Fail)
- My Aunt Flow (Is that…oh god, it is.)
- Comic Sans is TOTALLY Professional
Update: VICTORY!! Good job barfers.
{ 354 comments… read them below or add one }
Contest time! $50 iTunes giftcard for the funniest caption on the new Gap Logo by Friday, October 8 2010, 5pm Central Time. Use an email address that we can actually reach you at. You can submit as many jokes as you want, but quality is definitely going to be better than quantity. Good luck!
Update: 2nd Prize (or two) In a Beauty Contest: $10. We’ll pick a runner-up or two to get $10 giftcards as well.
Gap: That shrinking square is a metaphor for our shrinking sales.
Gap – hanging on to Windows like it’s 1995.
http://imgur.com/GSZWD
Gap is an equal opportunity employer and this proves that they filled their quota for the blind in the Design department.
GAP: It’s hip to be square.
You beat me to it!
Yeah…and you’re still on unemployment…..
Gap: our logo hot-washes worse than the jeans.
Gap: Failing to think outside the box since 1969
Gap: When you can’t think of anything else…just throw in a square.
Gap: Crap squared.
Gap: Now we look just like everyone else. So will you.
Helvetica: it was working for American Apparel.
LOVE IT!!!
haha. best. comment. ever.
GAP: Fading into obscurity.
Gap’s new branding inspiration: PowerPoint ’97
gap very funny.
haha.. good one.
ga(s)p!
GAP brand managers place a moratorium this week ending more than 20 years of caps lock friday.
“oh so that’s what that does? i thought it was a way to keep my hat on without a scrunchie”
Gap: Resistance is blue tile.
WINNER!!!!!!!!!!!!!!!!!!!!!!
Gap: Admit it, you’re boringly corporate too.
What Separates our clothes from good design? Gap.
Did you see their new website- http://www.geocities.com/gap
GAP- it looks great on you, just cinch it!
http://www.hulu.com/watch/3525/saturday-night-live-the-gap
Circle gets the square.
Gap: you know, that thing between our logo and design.
“we just merged with AGFA and all we got was this lousy logo”
Gap:
No, we’re not a semiconductor company, we make clothes. Really.
Gap: Get a life!
Gap – Or how we just paid 13 million dollars for a square.
Uhmmm… yeah… agreed…
they could have paid my 7 year old daughter 1/2 that… and it would have looked better.
“Who says I’m square!”
I’m also late.
GAP: Better Than Mom Jeans
GAP: Good As Poop
GAP: Grade A Poop
GAP – we’re squarerer
Gap: Celebrating Generica!
Gap: Yeah, we fell into it.
Found in the trash can of the transit authority’s “watch the gap” campaign.
A new motto to go with their new logo: Gap. Non-thinking out of the box.
We just had a 4% loss in sales and so we put what we think of our customers. “Go get squared!”
The logo should be on Fail blog, and should consider as an Epic FAIL
oh come on people!!! don’t you know what this is? you really think they’re going to change the logo to that? It’s all a marketing strategy, publicity!!!
agree 100%
Gap. We’re somewhere between Crap and Rap.
GAP- trying to get a fresh look but Gays Ain’t Pleased.
The logo looks like subway signage, but that would be an insult to London’s “Mind the Gap.”
Re: What the fuck is that square doing?
I believe that’s exactly what it’s doing to that P.
I thought gradients had gone the way of AOL. Guess they’re back.
I think that P is trying to pull a Truman Show.
That’s going to make for some really awesome ironic t-shirts.
Wait. You thought gradients had gone away? Have you seen the internet?
Love you.
This logo should have “fallen into the gap”.
Yee gawds.
Vertical flip the angle on the bottom of the G and you get Crap.
Sweet new font. What is that? Arial? Ahh…arial bold. Touche.
@Britney
Ahhh the sweet smell of youth and pretension. Not Arial Bold… think more Swiss.
That’s right. American Apparel.
Yup, American Apparel was one of our first thoughts as well. Not only did they throw out a classic logo, but now they’ve made their new one look more like a different clothing company that’s filing for bankruptcy and getting sued for sexual harassment left and right.
Well, American Apparel is changing their line to be 1980′s prep, maybe Gap just wanted to return the gesture?
It’s a very touching handshake between hipster and frat boy.
How’s that for a caption?
“When the frat boy touched the hipster there.”
brilliant! love it.
We’re all going through some hard times lately. Apparently Gap more than others.
Wait…I’m confused. Is that actually Gap’s new logo?
Sadly, yes. See for yourself: http://www.gap.com
Hahahaha, this is MY favorite comment so far* – good design should always inspire incredulity.
*: Means NOTHING as far as winning goes.
Winning will be determined by a three way roshambo between the Earl of Hurl, the Sovereign of Spew and myself over our favorite comment.
Well, currently this comment is the horse I’m fighting for. That was too many metaphors.
Wow, I thought their new logo was bad… their website looks like some cheap, discounter site – worse than overstock.com!
What in the wide world of sports where they thinking? Oh wait they weren’t! Well if I didn’t have 10,000 reasons not to shop there .. now I have one more! Urk! That is terrible! Truly Terrible!
Caption 1: Helvetica Annoy Ya
Caption 2: Nobody likes a linear gradient jammed in the P hole like that.
Caption 2 = gold
Gap Accountant: “Sir, I’ve been going over our marketing budget and it looks like we can really only afford to pay my 11 year old son to redesign a logo.”
Gap CEO: “Let’s do this thing!”
Gap Accountant: “Are you sure? He hasn’t moved on from using gradient blocks and Helvetica.”
Gap CEO: “Susan, if I never trusted you the world would never know denim culottes.”
“My 13 year old nephew is a whiz with MS Paint!”
-Gap Marketing Director
That’s offensive to 13 year olds.
My friend’s little sister (age 7) did something like this once…
@the big barfer you had me by mere moments, didn’t see yours until after I posted. Great minds…
So the GAP isn’t even “clever” enough to use comic sans as their new font…
WTF is this world coming to – first the GAP loses all sense of style and self respect, then they go ahead and TOTALLY redeem themselves with this shitty logo.
comic sans :’)
All this logo is missing is a sweet lens flare.
lens flare, always a classic.
I’m no designer but, please, gray with a little blue square? It’s boring without being classic like their last one. Can you imagine what the runners up looked like? I always wonder what goes through a company’s mind when they are making these kinds of decisions.
Everyone wants to design the next Nike swoosh – so they are planning to soon drop the word and just have a little blue box!
Gap Execs: “We want a new, edgy logo but a little outside the box”
“OOooo, that looks great”
OR
“Sometimes people like ugly things”
“There’s a utilities company called Gap?”
It’s hip to p-square.
Best comment by far
definetly except theyre supposed to be funny gaps probably actually gonna steal that one
Looks like GAP just discovered WORD art.
“In recent news, a 10 year old gets paid $12,000 for designing a logo in MS Word.”
“I think our old logo sets an unrealistic expectation of quality. We need something really crappy and poorly put-together…a better representation of our products!”
The pitch that sold GAP’s new brand identity: finally, a logo that represents how cheap our clothing is.
Gap: Leading the dumb squares.
its a clothing company, apparel – say it with me…. App ar el!
Holly crap how much did they charge for this abomination?
Now lets see them stitch a gradiated square onto labels!
…. oh shoot, thats right they make clothes! duhhh
The agency deserves the can – the guys that bought into the crap they were spinning need to upgrade to Windows 97
“Okay, we need to go after the nerd demo.”
“Well, what about a math joke?”
“Ooh, I’ve got an idea–what about ‘Gap Squared’?”
Those tricky marketing folks. They wrote their ‘r’ backwards and overlaid it on top of the ‘C’
I think a drop shadow could resolve the issue.
+1 vote
>LOL< +1 vote
+1 vote
Typed it myself!
Its like its trying to run away from itself
GAP – an insult to designers!
Gap – thinking outside of the box (more like fell out of the box landing on their head and getting themselves confused with American Apparel)
Fallout from the new logo:
Arial Bold is now in therapy and blue gradients around the world are under suicide watch. Gap was not available for comment, but an ex-employee claimed Microsoft Word was involved.
Surely Microsoft 2010. It’s been tormenting people for months!
It looks like they picked up this logo at Old Navy.
WIN
YES!!
And it was on clearance!!
I love the fact that the logo has changed (not quite sure whether I don’t like it, apologies!) but they have the old logo as their favicon!
Yeah, I noticed that too last night. Part of the whole “We don’t care” school of design.
Sign #2 of a put-together marketing department.
this was actually outsourced to a big lame ad agency. The in-house dept would have done a lot better.
my 7 year old grandson could have done better
There is a huge between the previous almost-classic design and this pee-squared one.
Ladies, this logo wants to P all over your box.
Clip art is so underrated.
That blue square is actually disturbing me. It’s hurting my eyes. No, wait, my SOUL.
I need a Hallowe’en costume. Maybe the Gap logo? Hmmm…no, too scary.
Take away the square and it’s not bad. It’s just typing Gap in HELVETICA (not arial) with tight kerning. So what’s the big deal?
Why do logos have to be anything other than a simple form of communication?
And let’s be honest for a second, I don’t think a website that looks like this and has a logo like that should be handing out critiques for bad design…
Sweet background pattern by the way. Oh, and awesome tag cloud. Did you steal that idea from fontspace.com? The only thing it does effectively is take up space.
ahahahaha. My sentiment exactly.
If you think that Fontspace.com invented tag clouds you haven’t been on the Internet very long. They’re extremely common to blogs and ours actually receives a decent number of click-throughs.
No, we do not have the most beautiful site in the world, but if you don’t “get” our logo and overall branding, I think you’re on the wrong site buddy.
However, since your panties are in such a bunch about this, please send your design portfolio to viceroy@yourlogomakesmebarf.com and we will happily consider your services for a redesign.
My Dear Viceroy,
I’m simply stating the fact that for a site that looks about as professional as a 12 year old boys myspace page you sure do pick on a lot of companies that probably can’t afford to get professional branding. Have you ever considered sticking your logo on your own blog.
I’m not your buddy, guy.
For someone who dishes out the bashing for a living you sure don’t take criticism very well.
And since I have better things to do than design a new blog for yourlogomakesmebarf.com I’ll have to pass. Besides, if you and your members “get your logo and overall branding,” why would you need or even want a redesign? Sounds like someone is second guessing their brand.
I’m not second guessing our brand, I try and bait trolls into sending us their portfolios so we can make fun of their worst logos.
Our logo is intentionally bad. I’m not even a graphic designer and I don’t hide that fact. Many of us involved are, many of us aren’t.
Why on god’s green earth would we try and make a blog called Your Logo Makes Me Barf look professional? We make poo poo and pee pee jokes, if you want a professional site with professional criticism read Brand New.
I’m late! At least two of my ideas have been done above… So:
——–
“We’ve run the business into the ground. Maybe if we change our image to a REALLY shitty one, we’ll be able to blame consumer preference in the annual report prior to filing for Chapter 11.”
As one who used to work for me said when I questioned his design ….”it’s a design thing.” Well said.
Maybe it’s the beginning of an ad campaign to see hom much people love the old logo?
Ah yes, lesson learned from the new coke mishap…. Gap: failure is our goal.
Friday is October 7. Today is the 5th.
Well, Friday is the 8th.
But thanks – we were in a tizzy.
Amazingly, its less cool than, & sadly derivative of, the SAP logo
I wonder if anyone at this blog has ever taken a look at how fucking horrible their own logo is. The only shitty font your missing is papyrus.
you’re
Actually, Forrest I am completely offended that you would think that we are NOT using Papyrus. It’s in our pattern background. Like 500 times. See the word “Barf”.
I hope this improves your opinion of us.
Hey Forrest Drunk, where did you loose you’re sents of irony?
“Remember how Nike paid $40 for their logo?”
“Yep.”
“We got screwed.”
The new GAP logo is just like their size 0 jeans… even them can’t fit in it.
GAP – This Is Just Wrong.
children could have done better re-branding with an etch ‘n’ sketch.
“Different from all those losers using Helvetica since 2010″
i propose this as the revision of the revision
http://mexist.com/img/portfolio/logomashups_gapple.jpg
Personally I think Gap may be onto something brilliant. They could have one of the best re-branding campaigns on their hands, seriously. Read this, http://t.co/VzwWdDM
Helvetica is the new Thinking outside the box
GAP: We design outside the box…well…almost.
Price Charged by Design Gurus: $250,000
Time Spent by Design Gurus: 10 minutes
They could have saved a ton of money by just submitting a request to crowdspring.com.
Bringing ugly back.
So imagine if you will… it’s a logo about nothing! Genius!
It’s Hip to be (Gradient) Square
GAP: at least were not London 2012!
GAP – The new G spot.
Gap: We just don’t give a fuck anymore
With apologies to Spinal Tap: “Sh*t sandwich”
http://dl.dropbox.com/u/2175873/Gap_Rebrand_Edwin_Tofslie.jpg
Modern, yet Classic. Color references a hint of 1969 blue/black denim. Font is LOCATOR. I believe their blue color is holding them back and people will welcome this change. It will be more talked about then just changing the logo. You can imagine the black on black logo being matte and gloss working in conjunction.
I think it appeals to a wide variety of demographic, yet will still compliment their clothing athletic. Makes their brand feel a bit more high end yet still accessible at the same time (based on the style of clothing I have seen lately).
The is the Gap between what we paid for and what we should have received.
GAP – We put our blue boxes into YOUR P hole.
Clearly someone cropped out the Pong paddles on either side of this.
that would be AWESOME
We need something to show we think out of the box…… actually just make the box smaller
i just don’t get it. it looks like a logo for a software company not a clothing retailer. is the blue box supposed to be emblematic of denim? jeez…
Quick! The blue box is escaping through the gap!
Stinking outside the box
Somewhere in New York, Mickey Drexler is having the BEST DAY EVER.
“Fall into the Gap”
I have no caption ideas but what lovely executive decided the logo needed to say 3pm?
Gap:
Needing your money to fill the gap between our ears.
Gap squared. Twice as homogenized.
I would like to take this opportunity to congratulate the creators of this site on their own web design. I’m not joking. It’s fucking perfect, right down to “accidental genitals” as the first entry in the tag cloud.
This is why you don’t give the client layered files.
Now we know where the ‘hole’ the Nationwide logo went.
Oh man! Helvetica strikes again. How clever indeed! ROTFLMAO
Money is no object? Better get estimates.
Gap in someone’s thinking…
Ingenuity. Gap.
Crap.
Gap is for squares.
It just goes to show that the people that run Gap don’t care about box and want to get away from it. Don’t worry, next revision will be Gap in a brown circle.
logo design feedback: Can you make the square smaller?
Wait, what are we selling again?
Gap: Our new logo? Yeah your mom made it.
Following their announcement to ‘crowd source’ logo design, we’ve written an open letter to Gap.
http://www.matdolphin.com/blog/2010/10/07/an-open-letter-to-gap/
(VP of Branding at Gap)
Yes……I owed my wife’s nephew a HUGE favor. We’re all square now.
There’s a Ga p in your clothes… not your logo!
I think they acid-washed their logo.
fill in the gap…not the square!
Gap: New smaller box to represent our current market share.
WIN!
It’s worse than we’d feared, people. That’s no gradient… it’s outer glow from the letters! D:
this is just too easy
http://marshmallowheaddesign.com/lyndse/gap1.jpg
who cares
http://marshmallowheaddesign.com/lyndse/gap2.jpg
my only real question: is 3 o’clock beer thirty? because if it is, i got a late start yesterday.
http://marshmallowheaddesign.com/lyndse/gap3.jpg
My take on the new Gap (Crap) logo –
http://treycopeland.com/images/gap_crap_logo.gif
“My grandson took some art classes.” Gap CEO
Inside the laziest graphic design student’s portfolio–ever.
It’s not even Helvetica!
Gap in a box. We’ll have Justin Timberlake as the spokesman.
Step 1: Cut a hole in a box.
Step 2: Put your crap in that box.
Redesign for the sake of redesign. It’s sad. Abandoning all the history of their brand in the process. Hopping onto this months design trend (big lowercase helvetica) is very short sighted. And just when the prep was coming back. Logo redesigns should be an evolution of a brand not a reinvention. Tragic to see really. Baby with the bathwater. They would have been better off chucking their blue box all together rather than keeping the little insipid version that’s just hanging on like an afterthought.
Is there any Guantanamo for designers…?
“The only requirement is to keep the square and the blue somehow. You have free reign over everything else. Any questions?”
“Nope, I think that about covers it. Thanks, Uncle Dave!”
If you liked Gap, then you’re going to love Gap Squared.
No matter how many times I reload the page, that block is still stuck behind the P. You should really let Gap know that their new logo isn’t loading right before people start to believe that this is the real deal.
It’s a good thing you moved that box, because it looked absolutely ridiculous above the “a.”
2011: Closing the Gap.
HELLvetica!
Gap’s new logo is said to represent their long standing clothing line, simply put: Tacky.
Gap. We just don’t give a shit any more.
Gap: FUCKING BO(red)
Have Word Make Logo
Gap: Cutting corners, raising prices.
Arialined the Gap.
The name of the company is GAP not Gap. Someone really blew it
GAP: Our ideas are pretty khaki.
PEGGY! Get GAP on the phone! I can’t believe this shit…
Well we can’t use a double rainbow.
Made with PrintShop.
love this. so true.
Now we wait for the big roll out of Gap Clear
Get used to it.
I’m the designer… Shit man, I just forgot to turn of one damn layer and the stupid intern printed it for the presentation without asking me.
GAP: Now our clothes aren’t the only boring thing in the world
Maybe the whole point of this new logo was to save money on designers. Shirley, um, surely they didn’t actually pay anyone to “design” it. They put up some crap and expected the outrage so they could ask for “crowdsourcing,” i.e., free design. Bullshit, I say.
The New Gap Logo: Proving that management has a gap between their P-hole.
Don’t be a square – shop at one! The new Gap.
Gap: Embracing the new landscape of outsourcing by taking on the most generic logo ever created.
Gap (Crap, you can’t see the square can you?)
GAP: Generic As Possible
Bridging the Gap between idiocy and insanity
Bridging the Gap… Nope, never mind. That bridge has been burned.
The mime inside that box is still screaming for someone to let him out.
What’s worse than blue balls? A blue box
Gap: We make Lady Gaga look normal
Gap: The loser-in-the-corner-at-a-party of the clothing world
GAP: Generic. Anticlimactic. Pathetic.
Gap: a little left of square.
awesome!
The logo’s got no clothes.
gap squared.
gap and the missing piece.
gap is the new blues.
gap is big on boxes. and smaller is definitely better.
gap needs a new box.
gap (heart) blue boxes.
Gap and the missing piece. LOL…
“Gap was missing a piece, and it was not happy. So Gap set off in search of it’s missing piece. And on Gap went, over oceans. Through swamps and jungles and up mountains. And this was taking too long, so it settled for a crappy gradient square.”
This logo would have rewarded me with a big fat F in beginning graphic design class in art school!!! Geez, Gap, this is big waste of money we’re being forced to look at right now! Yuk…
“Fall into the…GAK!!!”
“The GAP: Clothes & graphics designed with a Commodore 64 since 1982.”
“It’s hip to be square!”
We should give these poor corporate douchebags a break. Bankruptcy is the new black, after all–they’re just trying to hurry along the process, it seems. When is the last decade you went inside a GAP?
Awesome bunch of comments haha who won btw??
We’re duking out the winner tonight.
‘Bridging the Gap between mediocrity and you’
- TONY STARK BUILT IT IN A CAVE! WITH A BOX OF SCRAPS!
- Looks about right.
GrAP
Gap: Thinking inside the box.
Oh wait… actually it’s:
Gap: Thinking inside the box. Of crap.
Gap: a heftier logo for a heftier generation
Gap: “Just think, we could have used Comic Sans.”
We got drunk and changed our logo. teehee
Cool and sexy? You mean like SPAM?
Gap: Keeping it simple, stupid.
Gap. The distance me and the store.
GAP: God Awful Picture
Gap; So poor we can’t afford the big box anymore.
Gap. So poor, we can’t afford the big box anymore.
Gap – now thinking (and living) outside the box…
The Gap logo is another Don Draper creation!
A little late, but:
Gap. A softwear company.
Jackin’ the box.
The New Gap: Because everyone has forgotten New Coke
http://gapyourself.com
http://gapyourself.com/index.html?name=Barf&color=beige
This rules!!!
This is the best. LMOA. I actually did it too!
Gap: Remarkably Unremarkable.
Is there where I enter the contest? LOL
I have 2 submissions….
————————————————-
“Who am I??….I don’t even know…”
———————————————
“I just don’t feel like myself….”
—————————————————
(hahaha dont ask I dont know where I come up with this stuff hahaha)
Yup, you’re on it! Just reply to this post and you’re entered!
gap to the square power!
Gap: And Our Clothes Look Even Worse
New Gap logo: Fun with Corel Draw!!!
Shouldn’t that be “Beginner’s” fun with corel draw? or maybe “Children’s” fun with corel draw??
This looks like the CEO designed it on his cool new iPAD, because: Why pay all that money for something I could just do myself? Besides, I hate meeting with those annoying know-it-all designers . . .
Gap: Regressing like a kid who just moved home from college
Gap. Where some executive has way more power than design sense.
That’s funny because it’s true.
i dont even care about gap or logos and it still made me say “what the…”
Too big for our britches.
The Gap: Trying to Make Square Hip Again.
Macy*s is for stars – GAP is for squares.
Not thinking outside of the box
NoGoLogo
GAP, Get A Professional
Hey, it looked good in 1983 for JCPenney…
Gap catches up with the “interwebs” revolution, turning all their clothes into clip art to go along with their logo.
Dear American Apparel: You’ve got a secret admirer. XO, Gap
It’s funny because a $50 dollar itunes giftcard is probably what they gave the highschool art student who designed this
Gap: Painting ourselves into a corner.
MY MASTERPIECE IS COMPLETE: http://i54.tinypic.com/2jfc5cm.gif
H&R GAP
“It’s hip to be square?” Who knew?
GAP SQUARED
As great as our logo.
Help! I can’t get this blue thing out of my gap!
Gap: Yes, your ass looks fat in our jeans, America. Look in the mirror.
between our ears
whoever designed this logo really hates where they work..
The new Gap logo: because a [literal] steaming pile of crap was already trademarked by someone else.
After this, there’s gonna be a Gap in our advertising department.
New motto to go with new logo: Gap. Non-thinking out of the box.
GA… why finish the
Gap? LOGO change? What a joke. It is not your logo tat was not working, try you ads or prices or clothes or service or up date the store? Do you know how much money it takes to change a Logo?
Tons. Signs, stationary, pay the designer, bus. cards, it goes on and on. What a waste of money. If you want to make more money stop wasting it. The new logo looks like a computer logo, go back now before you are so fully invested. New Logos, all they are are Corp, Management egos puffing up, fire the one that had this lame brain idea to waste money this way.
Gap: “We had a contest to see who could create a new logo the fastest. This was our winner with a time of 12 seconds.”
1. ‘ Gap- mostly outside the box’
2. ” Gap- appearing outside the box’
Fall into the Crap
Ding ding ding, that’s the bell, folks! We’ll butt heads this weekend and pick a few winners. Thanks for all the comments, shares, and kind words this week. We’ll contact winners this weekend and announce the winning captions Monday morning.
Cheers!
PS: Things are about to get epic around here. We’ve got some seriously great logos queued up for the next few weeks. Want to get in on the action? Submit your finds to logos@yourlogomakesmebarf.com.
Our old blue box is the same size …but like 80% of america the “Gap” wouldnt lay off the fast food , yet we are committed to trying to make “Gap” squeeze back in it’s box
1) “After years of embarrassment and shame the blue box finally joined everyone else and decided to stop wearing GAP too.”
2) “The letters mourned when they realized that they had only grown larger because the pacman shape in the P had cannibalized their friend Blue Box.”
3) “GAP, executives are slowly preparing the transition from their blue box to a cardboard box”
4) “GAP felt guilty as she took a walk of shame away from her fling with Old Navy.”
5) “The latest in Logo Design from Kramerica Enterprises.”
6) “After a brief hookup with SAP, Gap decided he needed to get checked because a he saw some blue and it hurt when he P’d.”
7) “To survive these tough economic times, Gap cut luxuries like capital letters and lavish boxes– they even managed to reduce their blue budget by 33% with clever use of the gradient tool.”
Gap: Pay no attention to that box up there in the right… it won’t leave us alone.
GAP – leaving behind the squares that buy our stuff.
And hoping the young will show up with their parents’ credit cards.
Fall into the (design) Gap. More like an Abyss.
No-one puts baby blue in the corner
Now we know that GAP stands for Gay and Proud
GAP – dookie in a box
GAP – “Our logo goes to ELEVEN”…the same age as our designer…
It’s hip to be sans serif with a square… derp
The GAP – It’s the “GAP” between the EARS of Management !
I believe the quick office quotes #3 was in poor taste. Is this part of the new image to go along with the lame new logo?
The new GAP logo – Tightening our belts in a tough economy.
Shift by design-minus the gap
See previous by design post.
Good ole’ Helvetica. Yawn.
Fall into the Crap
“Now in Walmart”
That’s what this logo makes me think of. Walmart. No quality, no class. The logo fits right in.
Is it really the new design, serious?
Mind the gap…
American Express Blue called…they want their logo back….
GAP used to stand for Great American Product…now I think it means “Got a problem squared”
People can get Herpes, but Gap has squarepees.
Gap rhymes with rap and their new MC is P-squared
Gap: We bring the square to your pee.
Sorry folks, but when I look at that new logo, I think of a utility company, not a clothing store.
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spoken like a brilliant engineer
I actually love to see these sorts of messes! It will allow some prima-donna art director to have his/her ass handed to them in a way nobody inside the company could have mustered! There’s probably room on the park bench for this one next to the numbsculls behind “song,” “Ted” and those Infiniti ads that advertised bales of hay instead of the cars.
I like it, but the letters are all wrong, use the same capital letters as on the old design, just smaller in size. And there you have the black letter verses the white and the box. Then it wouldl be a cool Logo for GAP.
Gap – why bother
GAP: we’re so 1989 – and we have the logo to prove it!
Gap: This is not the gradient box you’re looking for (with a wave of the hand in true Jedi fashion)
GAP new logo requirements….
Go outside of the box, but not completely
Any press is good press, so get it done…
Pronto!
Gap: Out of the Box.
In deep shit.
Was that logo made from Microsoft Frontpage template?
GAP. We don’t just think outside the box, we P on it.
Will Rogers was right
OMG – Oh My Gap!
I just redesigned the Gap logo. FML.
Well, their product offering and quality has suffered over the last five or more years… maybe they decided it’s time for the logo to reflect the company? Forgettable.
GAP: Fashion NOT “Out of the Box”
This proves that gap does stand for Gay and Proud.
Hehe. We all fell for it. Gap is just trying to get attention by giving people a shockingly horrible logo. Designers knew this design sucked. Sneaky move Gap.
Give Attention People = GAP
But yeah you’re all right. Horrible logo. but it still did its job.
It’s all a marketing strategy, publicity!!!
Guess who is talking about “GAP” now?!!!
Fall Into This Trap….
:l did someone actually get paid for that? No gradual change, just
flat out “wrong font” grade school level brand design, omg. They couldn’t have been serious. A relative or close friend plays into this somehow, favor getting called in?…Shame on GAP management…
I’ve seen that box before…?… Someone made a B$$GGGG mistake$
Your Gap is bigger than my box…
The Gap advertising creative team were thinking so much out of the box they literally just went with that unsuccessfully!
The old one was much better. I believe this new logo thing is a strategy to get our attention.
At least they’re going back to their other unimaginative boring logo instead… and it least there’s nothing in it’s p hole.
Imagine a meeting of the executive and directors where a bunch of self-professed avant garde artists (donning french berets, ascots, and Ray Obison glasses) are pitching the logo (with lisps and multi-dialect accents). And the executives and board members are nodding their heads like bobble dolls. How could so many people get this wrong? Ever heard of preliminary market surveys?
Anyone know which agency designed the new logo?
Thinking outside the box sometimes means looking into one. Controversy creates interest, interest boosts sales or gets dying things attention again. “Every advertising antic… Jon Foremen (Switchfoot) – Its all a gimmick and we all fall for it again and again.
What were they thinking! It seems cheap, old and yes, a design of a 7 year old! Who told them this was the right way to go, and who told them this logo was better than the original one. And who are these peoples that said YES to this change??? Cannot understand, again, how this was a good idea! And who thought this was really a COOL logo????????
I like the store and I’m really glad they decided to switch back! Hope really they learn from this experience in the future.
BIG fail!
Way too late for the contest, but:
Gap: There’s Something Blue in Our P.
It reminds me of a corporate logo. and that’s NOT a good thing. bad move.
A: Hey G,
G: What?
A: P is hogging the blanket,
G: What a douche,
A: He’s using it as a pillow,
G: I’m cold,
A: Me too,
P: Get used to it, pansies.
A: I miss “Y”
My version of the GAP logo:
http://www.youtube.com/watch?v=q7YIKkdeL4s