This logo has been floating around in our backyard for a few weeks now, and it would be a travesty if we didn’t share it on YLMMB.

Drake University recently launched its new Drake Advantage marketing campaign, along with a logo sure to make potential students feel secure in their decision:

Drake Advantage logo

Brilliantly, it’s the first thing that greets visitors to the admissions page.

Drake Advantage logo 2

Read more about how they arrived at this design (thanks to some focus testing) in this Des Moines Register entry.

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Words in a Circle for the Cure

by Earl of Hurl on September 1, 2010 · 12 comments

in Non-Profits

Have we no heart? Cancer/other-horrible-disease fundraiser logos? Really?

Yup. Good causes deserve good logos, good marketing, good branding. These logos are not that. We have enough of a heart not to make jokes at the expense of each individual group’s logo, but nonetheless present for your consideration the following stirring designs:

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Detective: Is the autopsy complete?
Coroner: Yes. I have…bad news.
Detective: No…NO! I thought he’d given up.
Coroner: Not yet. It looks like the Heart Hug Killer has struck again.
Detective: HHK has eluded us for too long. I swear on my life I will track him down!
Coroner: You might want to sign up for the Final Em Race newsletter to get some hot tips.
Detective: Who’s the detective here, huh? You do your job and I’ll do mine!

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Is it the Age of Aquarius – or Just Bad Design?

by Earl of Hurl on August 27, 2010 · 2 comments

in Design

Barfer Meghan spotted this sign. We’re having a hard time narrowing down our favorite feature: yin-yang bullet points? Hand drawn font? Vibrating color scheme? What appears to be a signature in the lower right hand corner?

Weigh in – what makes you the most nauseous?

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Welcome to Volume 2 of Barfy By Design – terrible logos from companies so uninspired they used one of the most clichéd naming conventions out there: “By Design”.

No time to waste, let’s get to the barf!

Well, that’s it for now. Join us again in a couple of weeks for Volume 3 of Barfy By Design – oh yes, there’s a lot more where these came from. Found your own hometown By Design logo disasters? Send ‘em our way at logos@yourlogomakesmebarf.com.

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Can you guess what kind of business this mustachioed Irish-Canadian taxi driver clown mascot represents? If you guessed furniture, then you are a lot smarter than us.

I do not want to sit on any couch this dude has sat on.

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The Nike Swoosh, It’s Not

by Earl of Hurl on August 20, 2010 · 0 comments

in Clothing

Straight from the pages of Sky Mall (and barfers Jessica and Gracie) comes the spelling-challenged Gravity Defyer shoe.

Oh yeah, and there’s also something wrong with its logo.

Gravity Defyer Logo

The website has a helpful diagram of the shoe itself, labeling important parts, such as the “Slick Seed of Life Logo”.

Gravity Defyer Shoe

Slick.

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